It's great to hear that the Facebook health app MirrorMe, produced by Middlesbrough-based Ideonic, has won an Outstanding Achievement Award at the IMAs. It's the second highest accolade of these highly competitive awards.
MirrorMe was commissioned and taken to market by me in my time as Commissioner at 4iP and Ideonic, as a North East company, continues to be a client company with whom NoTosh and Northern Film & Media continue to work to expand their business in serious and educational gaming. For example, Ideonic will be amongst the selected companies attending the MIT Product Marketing Workshops this week at the University of Edinburgh's School of Informatics.
Middlesbrough has been in the news frequently over the years as, amongst other things, "the worst place to live in Britain". But the Guardian featured some of the Ideonic staff in a recent video doc about how the town's gaming industry, through companies like Ideonic, is the saviour amidst soaring unemployment in the area.
The MirrorMe app has just been updated with yet more bad habits to test your future mucked up face. Why not install it on your Facebook profile and add yourself to the 22,000+ faces already aged, abused and shared?
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